Brief history facebook pdf

Giving Employees a Chance to Share It all starts with an employee advocacy program that allows your staff to use their biggest networks like Facebook to share company info. Luckily with tools like Bambu, you can easily track, measure and promote content from within your walls. Use Facebook as a tool to show off company perks, highlight awards or even promote new job openings.

Giving them easy-to-use tools makes sharing a sinch. Utilize your employees have and have your employees help promote your business on Facebook. If you plan to improve your strategy for and into , it takes helpful insights fromFacebook analytics tools. We understand that at Sprout Social and want to provide small mom and pops to enterprise agencies with the tools they need.

Our beautifully-designed reports give access into multiple Facebook Pages, activity overviews and content reports to see what works best. To be truly successful, you need insights on what works. Always make room for changes and think of ways you can improve today. Technically, it could encompass digital voyeurism via the News Feed, trading in-person friendship for online acquaintanceship or the filter bubbles and echospheres that have further polarized the United States. We have a responsibility to do more, not just to connect the world but to bring the world closer together.

Catalyzed by the fake news scandals surrounding the U. Every year, the world got more connected and this was seen as a positive trend. Yet now, across the world, there are people left behind by globalization, and movements for withdrawing from global connection. That could mean alienating some of its more intolerant users, making changes that decrease the number of ads people see or improving privacy and user control in ways that could reduce the stream of monetizable data the company receives.

Facebook may accomplish its new mission by embracing that more Facebook is not always the answer. Marketing objectives Your marketing plan may be filled with tons of goals. Perhaps you would like to increase customer conversions. In addition, even if you have different goals than your competition or other organizations outside of your industry, there are a few universal objectives your Facebook marketing campaign should have. Problem solving Your Facebook page should focus on the needs of your consumer.

This means it should solve their problems or resolve any issues they may have. You could do what Starbucks has done in the past and solve customer problems through their product. Humanization One objective you may not have thought about is humanizing your brand.

Yes, the online retailer is big when it comes to selling great shoes and clothes. Most people know this. They ask them questions about current events, such as this recent post about football playoffs. Great content You should make an effort to produce and post great content, like blogs, industry news, and company information. Great content also increases the chances that it will be shared, promoting your brand and your message even more. Nestle Toll House is a brand always posting great content, most often in the form of recipes.

Not only do these recipes have a picture of the final product — which entices users — they also offer a quirky caption to go along with it. Call-to-action One of the main objectives of your Facebook marketing campaign should be offering ample call-to-actions.

Speciality grocery store Whole Foods is always pumping out great call-to-actions. Measurable results A tangible objective to consider is gaining measurable results. For example, you may want to measure results by follower count, amount of times content was shared, or unique impressions. Many Credit Unions and Banks on Facebook have already heard the wake up call and have taken the first sips of morning coffee with interactive marketing by establishing a Facebook page.

Unfortunately, without considering a complete marketing plan or strategy for Facebook presence, many pages are just sitting at the breakfast table waiting to see where the day will take them next.

Facebook is an eye-opening, logical first choice to establish an inaugural presence in social media marketing. With more than 3 million Facebook Fan Pages and 1. As I mentioned, many credit union and bank pages are launched without realizing the full capabilities and benefits of a social media platform. This is where Priority Integrated Marketing can help.

With pages in this condition, a majority of our Facebook questions center around establishing a viable, active presence on this platform. Credit unions and banks who are thinking about using a Facebook Page for marketing or have just started one, must take the necessary first steps. Developing a plan and strategy are essential items to address for social media marketing.

This includes a deep dive evaluation of the familiar objectives for their current marketing efforts. It requires a significant commitment of time to prepare and align these internal roles, processes and policies, especially when they involve re-working existing marketing plans to include Facebook objectives.

We provide our clients with detailed training and examples of successful Facebook plans. Hopefully some of our key findings can help you open your eyes to the strategies, possibilities, benefits and results for using interactive marketing. The complication is that when you're talking about the most popular social network -- with more than 1 billion users, as of the date of publication -- the question becomes who isn't in the target market on Facebook. Targeting your content should be based both on the sort of people who use Facebook and the kind of customers on your business page.

Age A study done by Pingdom in showed that 65 percent of users on Facebook are 35 or older. The average age is just over 40 with the largest group aged 45 to A comparison with Pingdom's previous study, done in , showed that the average age of the Facebook user increased by two years.

Only 14 percent of Facebook users are under the age of Gender and Education As of the date of publication, about 60 percent of Facebook users are female and 40 percent are male.

Also, 57 percent of users have completed some sort of college education; 24 percent have completed either a bachelors or graduate degree. A Pew research survey found that 63 percent of male Internet users were actively on Facebook; 70 percent of female Internet users actively use Facebook.

Location Facebook has a social presence in countries -- and it beats out all other social networks in of those countries, as of the date of publication. While the United States has the most presence on Facebook, only 52 percent of the United States population uses Facebook; Taiwan has a larger percentage of the population on Facebook 56 percent even though there are only 13 million users from Taiwan on the website, according to Social Bakers. Growing markets for Facebook include Brazil and India.

Targeting Your Content With an idea of the average Facebook user, you can better target your business to appeal to the most possible users. Whether you're creating an ad or a promoted post, you can target users by both demographic and interest. Demographic targeting includes age, gender, location, relationship status -- even education. You can also target to precise interests and connections to your page or friends.

Facebook Marketing Mix Timeline is the most recent product innovation September This feature allows users to frame their page as a story. It also allows users to include more media such as music and movies. Other new product introductions include photos where users can share photos about activities , newsfeeds would provide a summary of recent activity of others that you subscribe to and groups which is a customizable area for connecting with friends.

Promotion Facebook makes most of its revenue through advertising. Their argument is that your customers are using Facebook everyday as the way that they interact with friends. There are three steps to engage with your customers on Facebook. First of all you create your own business page which is free for businesses and is a way of engaging in relationship marketing.

So a business would promote a Facebook page on a website, on a business card or any other marketing communication. Then Facebook reason that you should engage with your customers by conversing with them. This means regular posts and offers. You should respond to their comments although this would work best for a much smaller company and you will learn how they actually engage with your site or page by using Facebook insights which is the Facebook metrics tool.

Finally you would create an advert, rather like you would with Google Adwords. You also have the opportunity to run a sponsored story. It is advertising that generate most income for Facebook. Price Facebook is free. There is no subscription. Income is made through advertising. You pay for Facebook ads and sponsored stories. The site's features have continued to develop during Users can now give gifts to friends, post free classified advertisements and even develop their own applications - graffiti and Scrabble are particularly popular.

This month the company announced that the number of registered users had reached 30 million, making it the largest social-networking site with an education focus. Earlier in the year there were rumours that Prince William had registered, but it was later revealed to be a mere impostor. This month officials banned a flash-mob-style water fight in Hyde Park, organised through Facebook, due to public safety fears.

And there was further controversy at Oxford as students became aware that university authorities were checking their Facebook profiles. The legal case against Facebook dates back to September , when Divya Narendra, and the brothers Cameron and Tyler Winklevoss, who founded the social-networking site ConnectU, accused Mr Zuckerberg of copying their ideas and coding. Mr Zuckerberg had worked as a computer programmer for them when they were all at Harvard before Facebook was created.

And then, for the year overall, Nielsen found the site was the 2nd most visited in the United States. August also saw the release of Facebook Messenger as a standalone app. This came after the company acquired Beluga, a group messaging service, back in March. Facebook had now become a huge name, a globally used website, and at the head of the social media revolution.

Not too shabby from someone who was still in school just a few years prior. In April we see Facebook make a major acquisition: Instagram.

This was just a month before the years big event. The IPO. Come May and Zuckerberg was finally ready to take Facebook public. The IPO was dogged with accusations of improper behaviour by underwriters and technical issues, while Facebook lost a quarter of its stock value in the process. All by the end of the same month. Over 40 lawsuits relating to the IPO were then filed. There were reports they they secretly cut revenue estimates mid-IPO, while there have been accusations information was fed to the underwriters from Facebook that led them to cash out.

On top of that there were problems with trading glitches and botched orders, with Facebook also being accused of running their IPO like a pump and dump scheme. Overall, not the smoothest of IPOs. But, of course. Facebook carried on nonetheless. By October the platform saw its 1 billionth registered user. In , a year on from the IPO and despite all the troubles it brought, Facebook joined the Fortune at number There was now no doubting the company was a major institution, especially as its global reach increased.

But now its popularity caused problems. An platform open to everyone is on the surface a wonderful idea. Facebook had gained a major abuse and hate speech problem and seemed ill-equipped to deal with it.

Campaigning from groups like the Everyday Sexism Project and wider complaints from the user base, led to Facebook to take action. To try and tackle they issue they announced a number of changes:. February, saw Facebooks ten year anniversary. An incredible amount had been achieved since the dorm rooms of Harvard.

So what was next? First up were strong mobile figures. Facebook had been a proponent of a good mobile experience for a long time.

This paid off with the first three months of the year seeing 1bn users log into the platform using a mobile device. We also saw another major acquisition. While Facebook already had a messaging system, this acquisition gave the access to WhatsApps younger user base and their overseas users.

And the following month there was another major buy. This time the virtual reality company, Oculus VR. April saw another big change. Despite owning a technically competing app, Facebook decided to remove Messenger from the main app and make it its own application.

This mean people who have to download it separately to use it. As of April , Messenger boats 1. In June it was revealed Facebook had been experimenting on their users. Essentially the platform chose to show you certain content in an attempt to influence your mood. Unsurprisingly many were not happy being tested on. The year started off with some more strong financial news.

So with the money flowing and acquisitions opening new horizons, things were looking good. Except from something dark and horrible appearing in the distance. Social platforms, including Facebook, were being flooded with fake news stories and false information on any and all subjects.

These were often written by sites trying to drive traffic for ad revenue, or to exact some kind of political aim. Either way the truth was not central to their plans.

This was an issue for Facebook who have gone on and on about how many people use their site regularly. Now that just advertised millions of people were being exposed to lies on their platform. They decided they had to do something. If this happened enough a note would be added for other users saying the article had been flagged as fake, while their algorithm would also factor in reports.

A more positive development was the release of Facebook reactions. By no means a major update, it showed how Facebook were still looking at some of their original functions for improvements.

Then in May Facebook begun to roll out Instant Articles. These meant publishers could set up versions of their articles that would be hosted directly by Facebook. Loading speeds would be cut dramatically, while the publishers could get revenue through advertising. This was after the platform released stats from the three months ending in June that site was used by 1. In the same month, a study from the Pew Research Centre highlighted why fake news on Facebook was so important.

This made Facebook ripe for the sowing and dissemination of disinformation. There were a few other notable releases in including video calling in Messenger, the release of Facebook Live to verified public figures, and video.

Into , and as the issue of false news stories and hoaxes rumbled on, Facebook announced they now had 1. Very strong numbers impossible to argue with. So people took to arguing on their timelines instead. They announced that posts from your friends and families would take precedence in your feed. Great for family holiday photos, not so good for news outlets.

But then in August Facebook threw publishers a bone in the form of another algorithm change. Now the platform would judge which stories were informative and then put them in front of people where the piece aligned with their interests. Although for those producing high quality journalism, they must have been frustrated that made-up news was still getting so much traction.

In the midst of this, Facebook announced a new platform: Workplace. Aimed at organisations, it essentially acted as an internal social platform for companies where employees could communicate with each other.

Then in September a crisis hit as it was revealed Facebook had been publishing misleading metrics. The company was forced to apologise for miscalculating video views and the amount of time user spent watching them. Not great timing for a company trying to fight the spread of disinformation on its own platform. By the end of the year, fake news, as in the term, was dominating conversation.

People even went so far as to claim misinformation spread on platforms like it, and Twitter, swayed the election in favor of Trump, if not increasing political polarisation in the US and beyond. Zuckerberg himself commented on this, rubbishing the idea that Facebook could have influenced the election.

Whatever the truth, fake news got far more engagement than traditional media outlets in the run up to the Presidential elections. By December, Facebook changed their tune a slight. Although just tests, clearly Facebook were worried their reputation had been damaged after a month of negative press. With strong financials bringing in the new year, Facebook first major announcement of related to journalism unsurprisingly. In an attempt to position itself as a company that wanted proper journalists to succeed they launched the Facebook Journalism Project.

The first quarter saw a number of updates to the platform too. There were new options to help others access food and shelter in emergencies, reactions added to Messenger, and new suicide prevention tools. But, inevitably, attention came back to fake news. In April , Facebook announced even more plans to tackle the spread of false information. They said they would be taking three approaches: disrupting economic incentives hitting traffic to websites full of fake stories and hoaxes , building new products ranking changes and continuing user reporting and working with fact checkers , and helping people make better decisions the Facebook Journalism Project and creating a global consortium working to help people spot fake news.

Facebook continued to roll out some interesting updates, particularly the release of Facebook Spaces. This came off the back off more immersive photos and videos released earlier in the year which worked with VR headsets.

Over the next few months other updates were rolled out.